/* POOOF! mockup theme, direction 01 "Clean Clinical" */
:root {
  --blue: #0B5FA8;
  --blue-deep: #08467e;
  --cyan: #1E9BE0;
  --cyan-2: #2BA8E0;
  --sky: #EAF6FD;
  --sky-2: #F5FAFE;
  --ink: #0B2545;
  --ink-2: #3E5470;
  --line: #D7E7F3;
  --white: #fff;
  --radius: 18px;
  --shadow: 0 10px 30px -12px rgba(11, 61, 115, .22);
  --wrap: 1180px;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body { margin: 0; font: 400 16px/1.6 Poppins, system-ui, sans-serif; color: var(--ink); background: var(--white); }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--blue); }
h1, h2, h3 { margin: 0 0 .5em; line-height: 1.15; color: var(--blue); font-weight: 600; letter-spacing: -.01em; }
p { margin: 0 0 1em; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 24px; }
.sr, .skip:not(:focus) { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
.skip:focus { position: fixed; top: 8px; left: 8px; z-index: 99; background: #fff; padding: 8px 12px; }
.center { text-align: center; }
.muted { color: var(--ink-2); font-size: 14px; }
.eyebrow { text-transform: uppercase; letter-spacing: .14em; font-size: 12px; font-weight: 600; color: var(--cyan); margin-bottom: 10px; }
.h2 { font-size: clamp(28px, 3.4vw, 40px); }
.h3 { font-size: 24px; }
.sub { color: var(--ink-2); margin-top: -4px; }
.lede { font-size: 19px; color: var(--ink); }
.sec { padding: 88px 0; }
.sec-tint { background: var(--sky-2); }
.sec-hd { display: flex; justify-content: space-between; align-items: end; gap: 16px; margin-bottom: 28px; flex-wrap: wrap; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.narrow { max-width: 760px; } .narrow-wide { max-width: 980px; }
.sparkle { width: 22px; height: 22px; fill: var(--cyan); flex: none; }

/* Buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; background: var(--cyan); color: #fff; font: 600 16px/1 Poppins, sans-serif; padding: 18px 30px; border-radius: 999px; border: 2px solid var(--cyan); text-decoration: none; cursor: pointer; transition: background .2s, transform .2s, box-shadow .2s; }
.btn:hover { background: var(--blue); border-color: var(--blue); box-shadow: var(--shadow); transform: translateY(-1px); }
.btn .arr { width: 18px; height: 18px; fill: currentColor; }
.btn-sm { padding: 11px 20px; font-size: 14px; }
.btn-block { width: 100%; }
.btn-ghost { background: transparent; color: var(--blue); border-color: var(--blue); }
.btn-ghost:hover { color: #fff; }
.btn-white { background: #fff; color: var(--blue); border-color: #fff; }
.btn-white:hover { background: var(--sky); color: var(--blue); border-color: var(--sky); }
.btn-link { background: none; border: 0; color: var(--blue); padding: 0; }
.btn-link:hover { background: none; box-shadow: none; text-decoration: underline; }

/* Announcement + header */
.ann { background: var(--cyan); color: #fff; text-align: center; font-size: 13px; font-weight: 500; padding: 8px 16px; }
.hdr { position: sticky; top: 0; z-index: 40; background: rgba(255,255,255,.94); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.hdr-in { display: flex; align-items: center; gap: 32px; height: 78px; }
.logo img { width: 92px; height: auto; }
.nav { display: flex; gap: 34px; margin: 0 auto; }
.nav a { color: var(--blue); text-decoration: none; font-weight: 500; font-size: 15px; padding: 6px 0; border-bottom: 2px solid transparent; }
.nav a:hover, .nav a[aria-current] { border-color: var(--cyan); }
.cart-btn { position: relative; background: none; border: 0; padding: 8px; cursor: pointer; color: var(--blue); }
.cart-btn svg { width: 26px; height: 26px; fill: currentColor; }
.cart-count { position: absolute; top: 0; right: -2px; min-width: 18px; height: 18px; border-radius: 9px; background: var(--blue); color: #fff; font-size: 11px; font-weight: 600; display: grid; place-items: center; opacity: .0; transition: opacity .2s; }
.cart-count.on { opacity: 1; }
.menu-btn { display: none; background: none; border: 0; width: 40px; height: 40px; padding: 8px; cursor: pointer; }
.menu-btn span { display: block; height: 2px; background: var(--blue); margin: 5px 0; border-radius: 2px; }
.mnav { border-top: 1px solid var(--line); background: #fff; }
.mnav nav { display: flex; flex-direction: column; padding: 8px 24px 20px; }
.mnav a { padding: 12px 0; color: var(--blue); text-decoration: none; font-weight: 500; border-bottom: 1px solid var(--line); }
.hdr-lp .hdr-in { justify-content: space-between; }

/* Home hero */
.hero { background: linear-gradient(100deg, #f4fafe 0, #e8f4fc 45%, #e3f1fb 100%); overflow: hidden; }
.hero-in { display: grid; grid-template-columns: 1fr 1.15fr; align-items: center; gap: 24px; min-height: 560px; }
.hero h1 { font-size: clamp(40px, 5.4vw, 66px); font-weight: 700; letter-spacing: -.02em; }
.hero .lede { max-width: 440px; margin-bottom: 30px; }
.hero-trust { display: flex; align-items: center; gap: 8px; color: var(--ink-2); font-size: 14px; margin-top: 22px; }
.hero-trust .sparkle { width: 16px; height: 16px; }
.hero-media img { width: 100%; translate: 12% 0; -webkit-mask-image: radial-gradient(ellipse 72% 68% at 50% 52%, #000 58%, transparent 100%); mask-image: radial-gradient(ellipse 72% 68% at 50% 52%, #000 58%, transparent 100%); }

/* Page hero (inner pages) */
.phero { background: linear-gradient(180deg, var(--sky) 0, var(--sky-2) 100%); padding: 72px 0; }
.phero-in { display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px; align-items: center; }
.phero-in:not(:has(.phero-media)) { grid-template-columns: 1fr; max-width: 820px; }
.phero h1 { font-size: clamp(34px, 4.4vw, 54px); font-weight: 700; }
.phero-media img { border-radius: var(--radius); box-shadow: var(--shadow); width: 100%; }
.phero .lede { max-width: 560px; margin-bottom: 28px; }

/* Press */
.press { background: var(--sky-2); border-block: 1px solid var(--line); padding: 26px 0; }
.press .eyebrow { text-align: center; }
.press-row { display: grid; grid-template-columns: repeat(4, 1fr); align-items: center; justify-items: center; gap: 24px; }
.press-row img { max-height: 52px; width: auto; filter: grayscale(1) opacity(.62); }

/* Steps */
.steps-row { list-style: none; margin: 40px 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; text-align: center; }
.step-img { position: relative; width: 190px; margin: 0 auto 20px; }
.step-img img { width: 190px; height: 190px; object-fit: cover; border-radius: 50%; box-shadow: var(--shadow); }
.step-n { position: absolute; left: -2px; bottom: 6px; width: 44px; height: 44px; border-radius: 50%; background: var(--cyan); color: #fff; display: grid; place-items: center; font-weight: 700; font-size: 20px; border: 4px solid #fff; }
.steps-row h3 { font-size: 24px; margin-bottom: 6px; }
.steps-row p { color: var(--ink-2); max-width: 260px; margin: 0 auto; }

/* Stats */
.stats { background: var(--sky); padding: 54px 0; }
.stats-row { display: grid; grid-template-columns: repeat(3, 1fr); text-align: center; }
.stats-row > div { padding: 6px 20px; }
.stats-row > div + div { border-left: 1px solid #c6dff0; }
.stats strong { display: block; font-size: clamp(40px, 5vw, 60px); line-height: 1.05; color: var(--blue); font-weight: 700; letter-spacing: -.02em; }
.stats span { font-size: 18px; color: var(--blue); }

/* Compare */
.compare { margin-top: 20px; }
.compare table { width: 100%; border-collapse: collapse; }
.compare th { font-size: 14px; font-weight: 600; color: var(--ink-2); padding: 12px 10px; text-align: center; }
.compare th.us img { margin: 0 auto; width: 64px; }
.compare td { padding: 15px 10px; border-top: 1px solid var(--line); font-size: 15px; text-align: center; color: var(--ink-2); }
.compare td:first-child { text-align: left; color: var(--ink); }
.compare .us { background: var(--sky); color: var(--blue); font-weight: 600; }
.compare svg { width: 24px; height: 24px; margin: 0 auto; display: block; }
.compare .yes { fill: var(--cyan); } .compare .no { fill: #9fb3c6; }

/* Bundles */
.bundles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin: 20px 0 18px; }
.bundle { position: relative; display: flex; flex-direction: column; align-items: center; text-align: center; padding: 22px 12px 18px; border: 2px solid var(--line); border-radius: var(--radius); cursor: pointer; background: #fff; transition: border-color .2s, box-shadow .2s; }
.bundle:hover { border-color: #a9d3ef; }
.bundle.is-on { border-color: var(--cyan); box-shadow: 0 0 0 4px rgba(30,155,224,.12); }
.bundle input { position: absolute; opacity: 0; }
.bundle:has(input:focus-visible) { outline: 3px solid var(--blue); outline-offset: 2px; }
.bundle img { height: 118px; width: auto; object-fit: contain; margin: 4px 0 10px; }
.b-strips { font-size: 34px; font-weight: 700; color: var(--blue); line-height: 1; }
.b-strips small { display: block; font-size: 13px; font-weight: 600; text-transform: uppercase; letter-spacing: .08em; margin-top: 2px; }
.b-sub { font-size: 12px; color: var(--ink-2); margin: 6px 0 10px; }
.b-price { font-size: 22px; font-weight: 700; color: var(--ink); }
.b-per { font-size: 12px; color: var(--ink-2); }
.tag { position: absolute; top: -12px; left: 50%; transform: translateX(-50%); background: var(--cyan); color: #fff; font-size: 11px; font-weight: 600; padding: 4px 12px; border-radius: 99px; white-space: nowrap; }
.picker-note { font-size: 13px; color: var(--ink-2); text-align: center; margin-top: 12px; }

/* Vanish */
.vanish { background: linear-gradient(180deg, #fff, var(--sky-2)); }
.vanish-row { list-style: none; padding: 0; margin: 40px 0 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.vanish-row li { position: relative; text-align: center; }
.vanish-row img { border-radius: var(--radius); aspect-ratio: 16 / 7; object-fit: cover; width: 100%; box-shadow: var(--shadow); }
.pill { display: inline-block; margin-top: -18px; position: relative; background: var(--cyan); color: #fff; font-weight: 700; font-size: 15px; padding: 6px 18px; border-radius: 99px; border: 3px solid #fff; }
.vanish-row p { margin-top: 10px; color: var(--ink-2); }

/* Founder */
.founder { background: var(--sky); }
.founder-in { display: grid; grid-template-columns: .8fr 1fr; gap: 56px; align-items: center; }
.founder-img img { border-radius: var(--radius); box-shadow: var(--shadow); width: 100%; aspect-ratio: 4 / 4.2; object-fit: cover; }
.ticks { list-style: none; padding: 0; margin: 18px 0 26px; }
.ticks li { position: relative; padding-left: 28px; margin: 10px 0; }
.ticks li::before { content: ''; position: absolute; left: 0; top: 5px; width: 16px; height: 16px; background: var(--cyan); clip-path: path('M8 0c.5 4.3 3.7 7.5 8 8-4.3.5-7.5 3.7-8 8-.5-4.3-3.7-7.5-8-8C4.3 7.5 7.5 4.3 8 0z'); }
.ticks.small li { font-size: 14px; color: var(--ink-2); }

/* Reviews */
.reviews { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.review { margin: 0; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; display: flex; flex-direction: column; }
.review blockquote { margin: 12px 0 16px; flex: 1; }
.rv-t { font-weight: 600; color: var(--ink); margin-bottom: 6px; }
.review blockquote p:last-child { color: var(--ink-2); font-size: 15px; }
.review figcaption { font-size: 14px; font-weight: 600; color: var(--blue); }
.review figcaption span { font-weight: 400; color: var(--ink-2); margin-left: 6px; font-size: 12px; }
.stars { display: inline-flex; gap: 2px; }
.stars svg { width: 18px; height: 18px; fill: var(--cyan); }
.okendo-note { text-align: center; color: var(--ink-2); font-size: 13px; margin-top: 18px; }
.okendo-slot { margin-top: 32px; border: 2px dashed #b9d8ee; border-radius: var(--radius); padding: 40px; text-align: center; color: var(--ink-2); }

/* Before / after */
.ba-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.ba-grid figure { margin: 0; position: relative; border-radius: 14px; overflow: hidden; box-shadow: var(--shadow); }
.ba-grid img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.ba-grid figcaption { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-between; padding: 8px; pointer-events: none; }
.ba-grid figcaption span { align-self: flex-start; background: rgba(11,37,69,.72); color: #fff; font-size: 11px; font-weight: 600; padding: 3px 10px; border-radius: 99px; }
#before-after .ba-grid { grid-template-columns: repeat(5, 1fr); margin-top: 28px; }

/* Inside */
.inside-in { display: grid; grid-template-columns: 1fr .8fr 1fr; gap: 30px; align-items: center; margin-top: 40px; }
.inside-list { list-style: none; padding: 0; margin: 0; display: grid; gap: 18px; }
.inside-list li { display: flex; gap: 16px; align-items: flex-start; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 16px 22px; box-shadow: 0 6px 18px -12px rgba(11,61,115,.3); }
.inside-list .ico { width: 34px; height: 34px; flex: none; }
.inside-list h3 { font-size: 15px; margin: 0 0 2px; }
.inside-list p { font-size: 13px; color: var(--ink-2); margin: 0; }
.inside-pouch img { max-width: 260px; margin: 0 auto; }
.certs { display: flex; justify-content: center; gap: 30px; margin-top: 48px; }
.certs img { width: 74px; }
.free-from { text-align: center; color: var(--blue); font-size: 13px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; margin-top: 18px; }

/* FAQ */
.split-faq { grid-template-columns: .7fr 1.3fr; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: 12px; margin-bottom: 10px; }
.faq summary, .acc summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 18px 22px; font-weight: 500; color: var(--ink); }
.faq summary::-webkit-details-marker, .acc summary::-webkit-details-marker { display: none; }
.faq summary span, .acc summary span { position: relative; width: 14px; height: 14px; flex: none; }
.faq summary span::before, .faq summary span::after, .acc summary span::before, .acc summary span::after { content: ''; position: absolute; inset: 6px 0 auto; height: 2px; background: var(--cyan); transition: transform .2s; }
.faq summary span::after, .acc summary span::after { transform: rotate(90deg); }
details[open] > summary span::after { transform: rotate(0); }
.faq-a { padding: 0 22px 18px; color: var(--ink-2); font-size: 15px; }
.faq-a ol { padding-left: 20px; margin: 0; } .faq-a li { margin: 6px 0; }
.faq-page { display: grid; gap: 48px; max-width: 860px; }

/* CTA band */
.cta-band { background: linear-gradient(120deg, var(--blue), var(--cyan)); color: #fff; text-align: center; padding: 80px 0; }
.cta-band h2 { color: #fff; font-size: clamp(30px, 3.6vw, 44px); }
.cta-band p { opacity: .9; margin-bottom: 28px; }
.cta-band .sparkle { fill: #fff; width: 30px; height: 30px; margin: 0 auto 14px; }

/* Footer */
.ftr { background: var(--blue); color: #dbeaf7; padding: 64px 0 28px; font-size: 14px; }
.ftr a { color: #fff; text-decoration: none; }
.ftr a:hover { text-decoration: underline; }
.ftr-top { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; }
.ftr-brand img { width: 120px; margin-bottom: 16px; }
.ftr h3 { color: #fff; font-size: 14px; text-transform: uppercase; letter-spacing: .1em; }
.ftr-top > div:not(.ftr-brand) a { display: block; margin: 9px 0; }
.news label { display: block; font-weight: 500; color: #fff; margin: 18px 0 8px; }
.news div { display: flex; gap: 8px; max-width: 380px; }
.news input { flex: 1; min-width: 0; border: 0; border-radius: 999px; padding: 11px 16px; font: inherit; }
.news .form-ok { color: #fff; margin-top: 8px; }
.ftr-notes { border-top: 1px solid rgba(255,255,255,.2); margin-top: 44px; padding-top: 20px; font-size: 12px; opacity: .85; }
.ftr-notes p { margin: 4px 0; }
.ftr-bot { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: 18px; }
.social, .legal { display: flex; gap: 20px; flex-wrap: wrap; }
.ftr-lp { padding: 32px 0; }

/* Cart drawer */
.cart { position: fixed; inset: 0; z-index: 60; }
.cart-scrim { position: absolute; inset: 0; background: rgba(11,37,69,.4); opacity: 0; transition: opacity .25s; }
.cart-panel { position: absolute; right: 0; top: 0; bottom: 0; width: min(420px, 100%); background: #fff; display: flex; flex-direction: column; transform: translateX(100%); transition: transform .25s; }
.cart.open .cart-scrim { opacity: 1; } .cart.open .cart-panel { transform: none; }
.cart-hd { display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; border-bottom: 1px solid var(--line); }
.cart-hd h2 { margin: 0; font-size: 22px; }
.cart-hd button { background: none; border: 0; font-size: 30px; line-height: 1; cursor: pointer; color: var(--blue); }
.cart-ship { background: var(--sky); color: var(--blue); font-size: 14px; font-weight: 500; margin: 0; padding: 10px 24px; }
.cart-items { flex: 1; overflow: auto; padding: 8px 24px; }
.ci { display: grid; grid-template-columns: 64px 1fr auto; gap: 14px; align-items: center; padding: 16px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.ci img { width: 64px; height: 64px; object-fit: contain; background: var(--sky); border-radius: 10px; }
.ci span { display: block; color: var(--ink-2); }
.qty { display: inline-flex; align-items: center; gap: 10px; border: 1px solid var(--line); border-radius: 99px; padding: 2px 6px; margin-top: 6px; }
.qty button { background: none; border: 0; font-size: 16px; color: var(--blue); cursor: pointer; width: 22px; }
.cart-empty { color: var(--ink-2); text-align: center; padding: 40px 0; }
.cart-ft { padding: 20px 24px; border-top: 1px solid var(--line); }
.cart-total { display: flex; justify-content: space-between; font-size: 18px; margin-bottom: 14px; }
.cart-note { font-size: 12px; color: var(--ink-2); text-align: center; margin: 10px 0 0; }

/* PDP */
.crumbs { padding-top: 22px; font-size: 13px; color: var(--ink-2); }
.crumbs a { color: var(--ink-2); }
.pdp { padding: 24px 0 72px; }
.pdp-in { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: start; }
.gallery { position: sticky; top: 100px; }
.g-main { background: var(--sky); border-radius: var(--radius); aspect-ratio: 1; display: grid; place-items: center; overflow: hidden; }
.g-main img { width: 100%; height: 100%; object-fit: contain; }
.g-thumbs { display: grid; grid-template-columns: repeat(7, 1fr); gap: 10px; margin-top: 12px; }
.g-thumbs button { padding: 0; border: 2px solid transparent; border-radius: 10px; background: var(--sky); overflow: hidden; cursor: pointer; aspect-ratio: 1; }
.g-thumbs button.is-on { border-color: var(--cyan); }
.g-thumbs img { width: 100%; height: 100%; object-fit: cover; }
.buy h1 { font-size: clamp(28px, 3vw, 38px); font-weight: 700; }
.buy-lede { color: var(--ink-2); }
.buy-points { list-style: none; padding: 0; margin: 0 0 6px; display: grid; gap: 6px; }
.buy-points li { padding-left: 26px; position: relative; font-weight: 500; font-size: 15px; }
.buy-points li::before { content: ''; position: absolute; left: 0; top: 6px; width: 14px; height: 14px; background: var(--cyan); clip-path: path('M7 0c.4 3.8 3.2 6.6 7 7-3.8.4-6.6 3.2-7 7-.4-3.8-3.2-6.6-7-7C3.8 6.6 6.6 3.8 7 0z'); }
.buy .bundles { gap: 10px; }
.buy .bundle { padding: 18px 8px 14px; }
.shop-pay { text-align: center; font-size: 13px; color: var(--ink-2); margin-top: -4px; }
.shop-pay strong { color: #5a31f4; }
.tip { display: flex; gap: 14px; align-items: flex-start; background: var(--sky); border-radius: 14px; padding: 16px 18px; font-size: 14px; margin: 8px 0 20px; }
.tip .ico { width: 40px; flex: none; }
.tip p { margin: 0; }
.acc details { border-top: 1px solid var(--line); }
.acc details:last-child { border-bottom: 1px solid var(--line); }
.acc summary { padding: 18px 0; }
.acc .faq-a { padding: 0 0 18px; }
.video { border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow); background: #000; aspect-ratio: 16 / 9; }
.video video { width: 100%; height: 100%; object-fit: cover; display: block; }
.sticky-buy { position: fixed; left: 0; right: 0; bottom: 0; z-index: 30; display: flex; justify-content: space-between; align-items: center; gap: 16px; background: #fff; border-top: 1px solid var(--line); padding: 12px 24px; box-shadow: 0 -8px 24px -12px rgba(11,61,115,.3); transform: translateY(110%); transition: transform .25s; }
.sticky-buy.show { transform: none; }
.sticky-buy strong { display: block; color: var(--blue); }
.sticky-buy span { font-size: 14px; color: var(--ink-2); }

/* How it works */
.tips { padding-left: 22px; } .tips li { margin: 10px 0; color: var(--ink-2); } .tips strong { color: var(--ink); }
.moments { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 32px; }
.moments figure { margin: 0; position: relative; border-radius: var(--radius); overflow: hidden; }
.moments img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.moments figcaption { position: absolute; left: 12px; right: 12px; bottom: 12px; background: rgba(255,255,255,.92); color: var(--blue); font-weight: 600; text-align: center; border-radius: 99px; padding: 8px; font-size: 14px; }

/* Science */
.studies { display: grid; gap: 72px; }
.study-hd { display: flex; align-items: baseline; gap: 16px; border-bottom: 1px solid var(--line); padding-bottom: 14px; margin-bottom: 24px; }
.study-n { font-size: 44px; font-weight: 700; color: var(--cyan); line-height: 1; }
.mini { font-size: 16px; color: var(--ink); margin-bottom: 4px; }
.figs { display: grid; gap: 18px; }
.figs figure { margin: 0; background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 18px; }
.result { display: flex; align-items: center; gap: 16px; background: var(--sky); border-radius: 14px; padding: 18px 22px; margin-top: 10px; }
.result strong { font-size: 40px; color: var(--blue); line-height: 1; white-space: nowrap; }
.result span { color: var(--ink-2); font-size: 14px; }
.why, .credits, .pillars { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 32px; }
.credits, .pillars { grid-template-columns: repeat(3, 1fr); }
.why > div, .credits > div, .pillars > div { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; }
.why h3, .credits h3, .pillars h3 { font-size: 18px; margin: 12px 0 6px; }
.why p, .credits p, .pillars p { color: var(--ink-2); font-size: 15px; margin: 0; }

/* Dr Bill */
.bill-hero { position: relative; color: #fff; background: #0b1d33; }
.bill-hero img { width: 100%; height: min(70vh, 620px); object-fit: cover; opacity: .85; }
.bill-hero .wrap { position: absolute; inset: 0; display: flex; align-items: flex-end; justify-content: flex-end; padding-bottom: 56px; }
.bill-hero-copy { max-width: 520px; }
.bill-hero h1 { color: #fff; font-size: clamp(32px, 4.2vw, 52px); font-weight: 700; text-shadow: 0 2px 20px rgba(0,0,0,.4); }
.bill-hero .eyebrow { color: #9fd8f7; }
.prose p { color: var(--ink-2); }
.prose .lede { color: var(--ink); }

/* Wholesale / forms */
.mkt { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 18px; }
.mkt div { background: #fff; border-radius: 14px; padding: 18px; border: 1px solid var(--line); }
.mkt strong { display: block; font-size: 34px; color: var(--blue); line-height: 1.1; }
.mkt span { font-size: 14px; color: var(--ink-2); }
.contact-card { display: grid; gap: 2px; background: var(--sky); border-radius: 14px; padding: 20px; max-width: 320px; margin-top: 18px; }
.contact-card span { color: var(--ink-2); font-size: 14px; }
.form { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; box-shadow: var(--shadow); }
.form label { display: grid; gap: 6px; font-size: 14px; font-weight: 500; }
.form .full, .form .btn, .form .form-ok { grid-column: 1 / -1; }
.form input, .form textarea { font: inherit; border: 1px solid #c8dcea; border-radius: 10px; padding: 11px 14px; }
.form input:focus, .form textarea:focus { outline: 2px solid var(--cyan); border-color: transparent; }
.form-ok { color: var(--blue); font-weight: 500; }
.tbl { width: 100%; border-collapse: collapse; margin-bottom: 1.5em; }
.tbl th, .tbl td { text-align: left; padding: 12px; border-bottom: 1px solid var(--line); }
.tbl th { background: var(--sky); color: var(--blue); }
.prose h2 { margin-top: 1.4em; }

/* PPC landing page */
.lp-hero { background: radial-gradient(ellipse at 80% 40%, #fff 0, var(--sky) 60%); padding: 48px 0 0; overflow: hidden; }
.lp-hero-in { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; align-items: end; }
.lp-copy { padding-bottom: 64px; }
.lp-hero h1 { font-size: clamp(38px, 5vw, 62px); font-weight: 700; letter-spacing: -.02em; }
.lp-points { list-style: none; padding: 0; margin: 0 0 26px; display: flex; flex-wrap: wrap; gap: 8px; }
.lp-points li { background: #fff; border: 1px solid var(--line); border-radius: 99px; font-size: 13px; font-weight: 500; padding: 6px 14px; color: var(--blue); }
.lp-media img { width: 100%; }
.lp-quotes { padding: 48px 0; border-bottom: 1px solid var(--line); }
.is-lp .ann { display: none; }

/* Responsive */
@media (max-width: 980px) {
  .nav { display: none; }
  .menu-btn { display: block; }
  .hdr-in { justify-content: space-between; height: 64px; gap: 8px; }
  .logo img { width: 72px; }
  .hdr-lp .logo img { width: 72px; }
  .split, .split-faq, .founder-in, .pdp-in, .phero-in, .lp-hero-in { grid-template-columns: 1fr; gap: 32px; }
  .hero-in { grid-template-columns: 1fr; min-height: 0; padding: 32px 0 8px; gap: 0; text-align: center; }
  .hero .lede { margin-inline: auto; }
  .hero-trust { justify-content: center; }
  .hero-media { order: -1; margin: 0 -24px; }
  .inside-in { grid-template-columns: 1fr; }
  .inside-pouch { order: -1; }
  .reviews, .why, .credits, .pillars { grid-template-columns: 1fr 1fr; }
  .moments, .ba-grid, #before-after .ba-grid { grid-template-columns: repeat(2, 1fr); }
  .ftr-top { grid-template-columns: 1fr 1fr; }
  .ftr-brand { grid-column: 1 / -1; }
  .gallery { position: static; }
  .lp-copy { padding-bottom: 0; }
  .lp-media { order: -1; max-width: 420px; margin: 0 auto; }
}
@media (max-width: 640px) {
  .wrap { padding: 0 16px; text-align: center; }
  .hero-media img { translate: 16% 0; }
  .sec-hd, .study-hd { flex-direction: column; align-items: center; gap: 8px; }
  .ticks, .tips, .buy-points { display: inline-block; text-align: left; margin-inline: auto; }
  .review, .inside-list li, .faq, .acc, .form, .chart, .tip, .tbl, .compare td:first-child, .cart-panel, .mnav, .prose p, .faq-page, .chart-table, .ci { text-align: left; }
  .result { justify-content: center; text-align: left; }
  .contact-card, .mkt, .lp-points { margin-inline: auto; justify-content: center; }
  .founder-img img, .phero-media img { margin-inline: auto; }
  .ftr { text-align: center; }
  .news div, .ftr-bot, .social, .legal { justify-content: center; }
  .ftr-top > div:not(.ftr-brand) a { margin: 9px auto; }
  .bill-hero-copy { margin-inline: auto; }
  .crumbs { text-align: left; }
  .sec { padding: 60px 0; }
  .hero-media { margin: 0 -16px; }
  .hero h1 { font-size: 38px; }
  .lede { font-size: 17px; }
  .press-row { grid-template-columns: repeat(2, 1fr); gap: 18px 12px; }
  .press-row img { max-height: 40px; }
  .steps-row, .vanish-row, .reviews, .why, .credits, .pillars, .stats-row { grid-template-columns: 1fr; }
  .stats-row > div + div { border-left: 0; border-top: 1px solid #c6dff0; padding-top: 18px; margin-top: 18px; }
  .bundles { grid-template-columns: repeat(3, 1fr); gap: 8px; }
  .bundle { padding: 18px 4px 12px; }
  .bundle img { height: 72px; }
  .b-strips { font-size: 26px; }
  .b-sub { display: none; }
  .b-price { font-size: 17px; }
  .b-per { font-size: 11px; }
  .tag { font-size: 10px; padding: 3px 8px; }
  .compare td, .compare th { padding: 12px 6px; font-size: 13px; }
  .inside-list li { border-radius: 18px; }
  .ftr-top { grid-template-columns: 1fr 1fr; gap: 28px; }
  .form { grid-template-columns: 1fr; padding: 20px; }
  .mkt { grid-template-columns: 1fr; }
  .g-thumbs { grid-template-columns: repeat(5, 1fr); }
  .g-thumbs button:nth-child(n+6) { display: none; }
  .bill-hero img { height: 460px; object-position: 30% center; }
  .bill-hero .wrap { justify-content: flex-start; padding-bottom: 32px; }
  .result strong { font-size: 32px; }
  .lp-hero { padding-top: 16px; }
  .lp-hero h1 { font-size: 36px; }
  .btn { padding: 16px 24px; }
  .phero { padding: 48px 0; }
  .sticky-buy { padding: 10px 16px; }
}

/* Motion: reveal on scroll, staggered children, hover lifts. Off for reduced motion. */
.byline { color: var(--ink-2); font-size: 14px; margin-bottom: 8px; }
@media (prefers-reduced-motion: no-preference) {
  [data-reveal] > .wrap, [data-reveal] > .lp-hero-in, .bill-hero-copy { opacity: 0; transform: translateY(22px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
  [data-reveal].in > .wrap, [data-reveal].in > .lp-hero-in, .in .bill-hero-copy { opacity: 1; transform: none; }
  [data-stagger] > * { opacity: 0; transform: translateY(18px); transition: opacity .6s cubic-bezier(.2,.7,.2,1), transform .6s cubic-bezier(.2,.7,.2,1); transition-delay: calc(var(--i, 0) * 90ms); }
  [data-stagger].in > * { opacity: 1; transform: none; }
  .hero-copy > * { animation: rise .8s cubic-bezier(.2,.7,.2,1) both; }
  .hero-copy > :nth-child(2) { animation-delay: .12s; } .hero-copy > :nth-child(3) { animation-delay: .22s; } .hero-copy > :nth-child(4) { animation-delay: .32s; }
  .hero-media img { animation: rise 1s cubic-bezier(.2,.7,.2,1) both; }
  .hero-trust .sparkle, .cta-band .sparkle { animation: twinkle 2.6s ease-in-out infinite; }
  .step-img img, .moments figure, .ba-grid figure, .review, .why > div, .credits > div, .pillars > div, .inside-list li, .bundle, .vanish-row img { transition: transform .35s cubic-bezier(.2,.7,.2,1), box-shadow .35s, border-color .2s; }
  .step-img:hover img, .moments figure:hover, .ba-grid figure:hover, .review:hover, .why > div:hover, .credits > div:hover, .pillars > div:hover, .inside-list li:hover { transform: translateY(-4px); box-shadow: 0 18px 36px -16px rgba(11,61,115,.35); }
  .bundle:hover { transform: translateY(-3px); }
  .moments img, .ba-grid img, .phero-media img { transition: transform .6s cubic-bezier(.2,.7,.2,1); }
  .moments figure:hover img, .ba-grid figure:hover img { transform: scale(1.04); }
  .press-row img { transition: filter .3s, transform .3s; }
  .press-row img:hover { filter: none; transform: translateY(-2px); }
  .nav a { transition: border-color .2s; }
  .stats strong { display: block; }
  .stats.in strong { animation: pop .6s cubic-bezier(.2,.7,.2,1) both; }
  .pill { transition: transform .3s; } .vanish-row li:hover .pill { transform: scale(1.08); }
  .btn-link .arr { transition: transform .25s; } .btn-link:hover .arr { transform: translateX(4px); }
  details .faq-a { animation: fade .35s ease both; }
  .cart-count.on { animation: pop .4s cubic-bezier(.2,.7,.2,1); }
  .sticky-buy, .mnav { animation: none; }
}
@keyframes rise { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: none; } }
@keyframes twinkle { 0%, 100% { transform: scale(1); opacity: 1; } 50% { transform: scale(.7) rotate(20deg); opacity: .6; } }
@keyframes pop { from { transform: scale(.85); opacity: 0; } to { transform: scale(1); opacity: 1; } }
@keyframes fade { from { opacity: 0; transform: translateY(-4px); } to { opacity: 1; transform: none; } }

/* Live charts (science page) */
.chart { margin: 0; background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 18px 18px 14px; }
.chart figcaption { font-weight: 600; font-size: 14px; color: var(--ink); margin-bottom: 8px; }
.chart svg { width: 100%; height: auto; display: block; font-family: Poppins, sans-serif; }
.chart .grid { stroke: #e3eef7; stroke-width: 1; }
.chart .tick { font-size: 11px; fill: var(--ink-2); } .chart .tick.big { font-size: 13px; font-weight: 500; fill: var(--ink); }
.chart .axis { font-size: 12px; fill: var(--ink-2); }
.chart .line { fill: none; stroke-width: 2.5; stroke-linejoin: round; stroke-linecap: round; stroke-dasharray: 1; stroke-dashoffset: 1; }
.chart .us { stroke: var(--blue); } .chart .them { stroke: #C27A2E; }
.chart .line.them { stroke-dasharray: 1; }
.chart .dot { stroke: #fff; stroke-width: 2; opacity: 0; } .chart .dot.us { fill: var(--blue); } .chart .dot.them { fill: #C27A2E; }
.chart .end { font-size: 12px; font-weight: 600; opacity: 0; } .chart .end.us { fill: var(--blue); } .chart .end.them { fill: #9a5f1e; }
.chart .bar { transform-box: fill-box; transform-origin: bottom; transform: scaleY(0); } .chart .bar.us { fill: var(--blue); } .chart .bar.them { fill: #C27A2E; }
.chart .val { font-size: 13px; font-weight: 600; fill: var(--ink); opacity: 0; }
.chart.in .line { transition: stroke-dashoffset 1.4s cubic-bezier(.4,0,.2,1) .15s; stroke-dashoffset: 0; }
.chart.in .dot, .chart.in .end, .chart.in .val { transition: opacity .4s ease var(--d, 0s); opacity: 1; }
.chart.in .bar { transition: transform .9s cubic-bezier(.2,.7,.2,1) var(--d, 0s); transform: scaleY(1); }
.legend { display: flex; gap: 18px; flex-wrap: wrap; font-size: 12px; color: var(--ink-2); margin-top: 6px; }
.legend span { display: inline-flex; align-items: center; gap: 6px; }
.sw { width: 14px; height: 4px; border-radius: 2px; display: inline-block; } .sw.us { background: var(--blue); } .sw.them { background: #C27A2E; }
.chart-note { font-size: 12px; color: var(--ink-2); margin: 8px 0 0; }
.chart-table { margin-top: 10px; font-size: 12px; }
.chart-table summary { cursor: pointer; color: var(--blue); }
.chart-table table { width: 100%; border-collapse: collapse; margin-top: 8px; }
.chart-table th, .chart-table td { text-align: left; padding: 6px 8px; border-bottom: 1px solid var(--line); }
.chart .dot:hover { r: 6.5; } .chart .bar:hover { opacity: .85; }

/* Venn */
.venn { background: none; border: 0; padding: 0; }
.venn svg { max-width: 520px; margin: 0 auto; overflow: visible; }
.vc { mix-blend-mode: multiply; transform-box: fill-box; transform-origin: center; transform: scale(0); opacity: 0; }
.vc.v1 { fill: #bfe3f7; } .vc.v2 { fill: #9fd3f0; } .vc.v3 { fill: #a9e3d8; }
.vl, .vmid { opacity: 0; }
.vt { font-size: 14px; font-weight: 600; fill: var(--blue); } .vs { font-size: 11px; fill: var(--ink-2); }
.vm { fill: #fff; stroke: var(--cyan); stroke-width: 3; } .vmt { font-size: 14px; font-weight: 700; fill: var(--blue); }
.venn.in .vc { transition: transform .8s cubic-bezier(.2,.7,.2,1) var(--d), opacity .5s var(--d); transform: scale(1); opacity: 1; }
.venn.in .vl { transition: opacity .5s var(--d); opacity: 1; }
.venn.in .vmid { transform-box: fill-box; transform-origin: center; animation: pop .6s cubic-bezier(.2,.7,.2,1) var(--d) both; }
@media (prefers-reduced-motion: reduce) { .chart .line { stroke-dashoffset: 0; } .chart .dot, .chart .end, .chart .val, .vl, .vmid, .vc { opacity: 1; transform: none; } .chart .bar { transform: none; } }