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Whiter teeth. No mess. Just POOOF!

Dissolving whitening strips from the dentist who created ZOOM. 37% better whitening than the leading strip.*

  • Dissolves in 10 to 15 minutes
  • 12% peroxide + hydroxyapatite
  • Free shipping, 100% guarantee
Get 20 strips for $25.95
Dr. Bill Dorfman and a customer holding POOOF!

Just like magic

"The absolute best teeth whitening product on the market. I've tried a lot: other brands of whitening strips, gels, whitening trays. This really works like magic."

Soomi G. Verified buyer

My absolute favorite whitening product

"Being a long time Crest whitening strip user I couldn't be more excited. My teeth are so much whiter after just one use, and no sensitivity at all."

Sarah A. Verified buyer

Great product

"They work well, are simple to use and taste much better than other products on the market. I love that they just dissolve."

J. F. Verified buyer

Whitening that hurts? That's old school.

Most strips mean 30 minutes of sticky plastic, a chemical taste and sensitive teeth afterward. POOOF! whitens with a strip you barely notice, until you see the results.

FeaturePOOOF!Regular strips
Dissolves completely, nothing to remove
Better whitening*
Hydroxyapatite for enamel
Wear time10 to 15 min30 min
Mint fresh taste
Other brands vs POOOF!: fast, no mess, no pain

Watch it vanish.

  1. A whole POOOF! strip0 min

    Press it on.

  2. The strip half dissolved5 min

    It starts to melt.

  3. Only sparkles left15 min

    Gone. Nothing to peel off.

Choose your bundle.

Most people start with 40.

Free shipping. Ships in 1 to 2 business days. 100% satisfaction guarantee.

Dr. Bill Dorfman

The dentist behind ZOOM.

  • ABC, Extreme Makeover. Performed the dental transformations on the show.
  • CBS, The Doctors. Recurring guest co-host on the Emmy-winning daytime show.
  • Billion Dollar Smile. Author of the New York Times best-selling cosmetic dentistry book.
  • Creator of ZOOM. The #1 in-office teeth whitening system in the world.
ABC Extreme MakeoverCBS The DoctorsOprahLarry King Live

Quick questions.

How long until I see results?

Many people see a difference after the first strip. In an independent 10-day in-vitro study, POOOF! showed 37% better whitening than the leading whitening strip.

Can I use them if I have sensitive teeth?

POOOF! is designed for sensitive teeth. Hydroxyapatite helps block the tiny pores that cause sensitivity. In a consumer study only 8% of POOOF! users felt any sensitivity, versus 28% using the leading strip. Any sensitivity from whitening is temporary.

How do I apply a strip so it stays put?

Dry your hands first, since the strip starts dissolving the moment it touches moisture. Then make sure your teeth are wet, press the strip on, and fold the extra over the edge. Hold it for a few seconds and leave it alone. See the full guide.

What if I'm not happy?

Every order comes with a 100% satisfaction guarantee. Email customerservice@pooof.com and we will make it right.

The best at-home whitening experience.

Free shipping. 100% satisfaction guarantee.

Get POOOF!
POOOF! stripsfrom $25.95
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