Whiter teeth.
The strip disappears.
Dissolving whitening strips from the dentist who created ZOOM whitening.
Shop strips from $25.95Dissolves in 10 to 15 minutes. Nothing to peel off.
Open. Apply. Smile.
1Open.
With dry hands, peel the pouch from the corner and take out one strip.
2Apply.
Press it onto wet teeth and fold the extra over the edge.
3Smile.
It dissolves in 10 to 15 minutes. Nothing to peel off or rinse.
POOOF! vs. regular strips
More whitening, more comfort, nothing to throw away.
| Feature |  | Regular strips |
|---|---|---|
| Dissolves completely, nothing to remove | ||
| Better whitening* | ||
| Hydroxyapatite for enamel | ||
| Wear time | 10 to 15 min | 30 min |
| Mint fresh taste |
Choose your bundle
More strips, lower price per strip.
Free shipping. Ships in 1 to 2 business days. 100% satisfaction guarantee.
Watch it vanish.
0 minPress it on.
5 minIt starts to melt.
15 minGone. Nothing to peel off.
Created by the dentist behind ZOOM.
Dr. Bill Dorfman created ZOOM, the #1 in-office whitening system in the world. POOOF! brings that know-how home. He built POOOF! for people who want professional-strength whitening without trays, gels or half an hour of peel-off strips.
- ABC, Extreme Makeover
- CBS, The Doctors
- Billion Dollar Smile
- Creator of ZOOM
Real people. Real results.
All reviewsJust like magic
"The absolute best teeth whitening product on the market. I've tried a lot: other brands of whitening strips, gels, whitening trays. This really works like magic."
My absolute favorite whitening product
"Being a long time Crest whitening strip user I couldn't be more excited. My teeth are so much whiter after just one use, and no sensitivity at all."
Great product
"They work well, are simple to use and taste much better than other products on the market. I love that they just dissolve."
Before and after.
See more results
Professional strength, gentle on enamel.
Hydroxyapatite
Helps remineralize enamel and calm sensitivity.
[P]3 technology
A phosphate blend that helps the peroxide work faster.
12% hydrogen peroxide
Lifts surface and deep stains from enamel.
pH balanced
Whitens without harming enamel.
Cool mint
Fresh breath while it works.
Food-grade starch
The strip melts in saliva in 10 to 15 minutes.
Free from Sulfates (SLS/SLES) · Triclosan · Parabens · Artificial flavors
How long until I see results?
Many people see a difference after the first strip. In an independent 10-day in-vitro study, POOOF! showed 37% better whitening than the leading whitening strip.
Can I use them if I have sensitive teeth?
POOOF! is designed for sensitive teeth. Hydroxyapatite helps block the tiny pores that cause sensitivity. In a consumer study only 8% of POOOF! users felt any sensitivity, versus 28% using the leading strip. Any sensitivity from whitening is temporary.
How do I apply a strip so it stays put?
Dry your hands first, since the strip starts dissolving the moment it touches moisture. Then make sure your teeth are wet, press the strip on, and fold the extra over the edge. Hold it for a few seconds and leave it alone. See the full guide.
Can I eat or drink while wearing a strip?
No. Wait until the strip has fully dissolved, usually 10 to 15 minutes.
How fast do you ship?
Orders ship in 1 to 2 business days. Standard shipping is free and takes 5 to 8 business days; Express is $5.95 and takes 2 to 3.