The whitening strip that melts away. Not your margin.
Created by Dr. Bill Dorfman, the dentist behind ZOOM. Now ready for beauty, oral care, travel and convenience shelves.
Let's talk distribution
Small footprint. Big turn. Bigger margins.
High margin
A premium price point with strong repeat purchase.
Smart displays
Shelf-ready boxes and impulse-zone trays for travel, beauty and oral care.
Fast turn
Low MOQ, easy restock, proven DTC traction, and POOOF! Proof demo kits for associates.
Why retailers are paying attention.
- 37% better whitening than the leading strip in a 10-day in-vitro study.
- Dissolves in 10 to 15 minutes. No peel, no mess, nothing to throw away.
- Designed for sensitive teeth, enamel-remineralizing and great tasting.
+45%year-over-year growth in whitening content
3 in 5Gen Z include whitening in their routine
Let's talk.
POOOF! is working with a select group of retail partners. Tell us about your stores and we'll be in touch.
Holly LarsenCOO, POOOF!holly@pooof.com