Free shipping on every order 100% satisfaction guarantee

Tested against the leading strip.

Three studies on the POOOF! formula: 12% hydrogen peroxide, our [P]3 phosphate blend and hydroxyapatite.

Read the studies
37%better whitening*
8%felt any sensitivity**
3independent studies
01

Whitening efficacy, in vitro

How it was run

  • Extrinsically stained extracted human teeth.
  • Strip applied over artificial saliva, rehydrated every five minutes, removed after 30 minutes.
  • Colour measured after 1, 2, 3, 4, 5, 6, 7, 10 and 14 applications with a Konica Minolta spectrophotometer calibrated to a Vita shade guide.
37%better whitening than the leading strip after 10 days
02

Shade change, consumer study

How it was run

  • About 50 people per arm, one strip a day for 14 days.
  • Arms: 10% peroxide + [P]3 + HA, 12% peroxide + [P]3 + HA, and the leading non-dissolving strip.
  • Shade self-assessed at days 1, 3, 6, 7, 10 and 14 on a shade guide, plus questions on sensitivity, ease and taste.
Fasterand greater shade change than the leading strip at every time point
03

Sensitivity

How it was run

  • Same consumer panel, asked about tooth sensitivity on days 7 and 10.
  • Hydroxyapatite dissolves onto the tooth and helps block the dentine tubules that cause sensitivity.
8%of POOOF! users felt sensitivity, vs 28% with the leading strip

Why a dissolving strip works better.

Sticks right to the tooth

More precise than gels, so the peroxide stays where it should.

Releases as it melts

Whitening and hydroxyapatite are released steadily as the strip dissolves.

Stays longer than toothpaste

Fifteen minutes of contact instead of the thirty seconds a brush gets.

Nothing left over

No plastic backing to peel off and throw away.

Professional strength, gentle on enamel.

  • Hydroxyapatite

    Helps remineralize enamel and calm sensitivity.

  • [P]3 technology

    A phosphate blend that helps the peroxide work faster.

  • 12% hydrogen peroxide

    Lifts surface and deep stains from enamel.

POOOF! pouch

  • pH balanced

    Whitens without harming enamel.

  • Cool mint

    Fresh breath while it works.

  • Food-grade starch

    The strip melts in saliva in 10 to 15 minutes.

Non-GMOGluten freeVeganKosher

Free from Sulfates (SLS/SLES) · Triclosan · Parabens · Artificial flavors

Full ingredient list

PVP, Hydrogen Peroxide, Hydroxyapatite, Aqua, Pectin, Glycerin, Pentasodium Triphosphate, Sodium Hexametaphosphate, Peppermint flavoring (Aroma), Polysorbate 80, Sucralose, Polycarbophil, Limonene, Linalool.

The strip itself is a food-grade, water-soluble starch film. Limonene and linalool come from the peppermint flavoring and are listed as potential allergens.

*Compared with the leading whitening strip in an independent 10-day in-vitro study.
**8% of POOOF! users vs. 28% of leading-strip users after 7 to 10 days, consumer study of about 50 people per arm.

Brighter teeth, no strip left behind.

Start with 20 strips for $25.95. Free shipping.

Shop POOOF!